Sociology Seminar 
Time: :12:15 pm – 13:30 pm

Date: 18th of september
Room : 3049

Ashley MEARS (University of Amsterdam) – “Learning to Like the Likes and the Hate: The Labor of Internet Fame in the New Attention Economy”

Abstract : “What’s it like being internet famous? In the traditional fame game, public visibility and reputation were tightly coupled, but these can be decoupled in the new media attention economy. We illustrate this with an immersive ethnography of virality. Going viral on social media can be a destabilizing experience, given the problems of hyper-visibility, context collapse, and hateful commentary from unknown audiences. Yet many people pursue online virality, reporting the experience to be pleasurable, even addictive, akin to getting high on drugs. This paper outlines a phenomenology of fame in the digital age, drawing from affect theory, STS, and Howard Becker’s classic analysis of getting high on marijuana”.

The paper is joint work with Taylor Beauvais

Lien zoom : https://zoom.us/j/97308676368?pwd=hE2aXh8Hf2orL8DAoLcg2RaSbMckHg.1

Organizers:
Paola TUBARO (Pôle sociologie CREST)

Patrick PRÄG (Pôle sociologie CREST)

Julia NICOLAS  (Pôle sociologie CREST)

Sponsors:
CREST