Séminaire Microéconomie : Tous les mercredis
Heure : 12h15 – 13h30
Date : 16/09/2026
Salle : 3001

Regis RENAULT (Cergy) – “New product introduction and advertising content with price competition” joint with Simon Anderson and Alfonso Montes”

CV : “This paper studies how firms disclose information (about consumers’ valuation for the firm’s item) to direct consumer search in the context of price competition. We consider an entrant introducing a new product for which consumers do not know their match, competing with an incumbent whose product is perfectly known by consumers. We study optimal information disclosure by the entrant interacted with pricing by both firms and how it impacts search. We examine how disclosure, pricing and search are affected by changes in search costs and by a quality difference between the two products.”

Organisateurs :

Louis PAPE (Telecom Paris – Pôle d’Economie du CREST)

Commanditaires :
CREST