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TZOFFSETFROM:+0200
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DTSTART:20190331T010000
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DTSTART:20191027T010000
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DTSTART;TZID=Europe/Helsinki:20190624T110000
DTEND;TZID=Europe/Helsinki:20190624T120000
DTSTAMP:20260713T073739
CREATED:20191023T115607Z
LAST-MODIFIED:20191023T115607Z
UID:12338-1561374000-1561377600@crest.science
SUMMARY:Morgane Guignard (CREST) - "How Innovation Affects Bargaining and Profit Sharing ?"
DESCRIPTION:CREST Internal Seminar in Microeconomics :  \n\nTime: 11:00 am – 12:00 pm\nDate: 24th June 2019\nPlace: Room 3105.\nMorgane Guignard – “How Innovation Affects Bargaining and Profit Sharing ?” \nAbstract: We study the impact of innovation on the bargaining power of firms vis-à-vis trading partners.\nTo do so\, we use a structural econometric model of demand that accounts for consumer\nadoption of innovations over time. We develop a supply model of bilateral bargaining between\nmanufacturers and retailers and identify how innovation impacts the bargaining position and\nprofit sharing. Using data on margarine purchasers in France from 2001 to 2009\, we focus on\nthe introduction of two new products with health attributes (anticholesterol and Omega 3 margarines).\nFirms strategically introduce these new products to take advantages of the increasing\ntrend in preferences for healthy products as an attribute of differentiation over standard\nmargarine. Preliminary results suggest that the introduction of innovation allows suppliers to\nobtain a higher share of profits and increase their bargaining ability with respect to retailers. \n\n\nOrganizers:\nAlexis Larousse (CREST)\nSponsors:\nCREST\nLunch registration:\nno registration needed\n\n  \n
URL:https://crest.science/event/morgane-guignard-how-innovation-affects-bargaining-and-profit-sharing-evidence-from-the-margarine-market/
LOCATION:3105
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